Did you miss the live event? Now, you can purchase the recordings of all these great programs for only $14.95 each.

Author Talks Series

“Get a Book Deal” with Stephanie Gunning

VIP Authors who want to write a book in 2010 will be off to a great start after our first VIP Author Talks of the year! Our guest is Stephanie Gunning, a publishing strategist and former editor at Bantam Doubleday Dell. She’s mastered the art of transforming powerful ideas into marketable books and her Get a Book Deal™ program is designed to help writers get started on the road to success in as little as 60 to 90 days.

During this class, you will learn:

• How to set a powerful intention for your book
• The stages to get from idea to bookstore shelf
• Why you absolutely must draft a book proposal
• Tools from brain science to support your creativity
• Spiritual techniques to support your creativity
• Where & how coaching can be an assistance

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“How Many Experts Does It Take to Create a Winning Book Cover?” with Shelley Lieber

Your mother may have told that “You can’t judge a book by its cover,” but people do it all the time. And, you don’t have to be an publishing industry expert to spot a poorly done, unprofessional cover that screams “self-published.” Most people can tell immediately if the book looks like it is worth picking up in a bookstore, or clicking the “Buy” button on a web page.

Join Shelley Lieber as she shares the experts’ secrets and tips about how to:

• Get endorsements for your front and back cover
• Write copy that will invite interest and sell the book
• Decide whether to use a graphic, illustration or photo on your front cover
• Hire the professionals you need to get the job done right
• Combine all the elements (design, copy, graphics) for a winning look

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“Celebritize Yourself” with Marsha Friedman

Do you think the only way to become  a celebrity is to be a rock star, TV personality or have a Hollywood mega box-office hit? Think again!

Over the last decade, a new kind of celebrity has emerged—the expert celebrity. These are people who are absolutely at the top of their professions, and they find a way to use the media to offer their expertise to their audiences.

Join us when VIP Author Talks hosts guest Marsha Friedman, owner of EMSI, a public relations firm, and author of Celebritize Yourself. Marsha will reveal how authors can follow in the footsteps of celebrity experts such as Martha Stewart, Bob Vila, Suze Orman and Rachel Ray.

During this teleclass, you will learn:

• Why becoming an expert celebrity is an effective strategy for authors
• The qualifications or background necessary to become an expert celebrity
• The first step to gaining expert celebrity
• The 5 questions you must ask yourself before putting pen to paper

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“Creating Multiple Streams of Income with Your Book” with Stacey Joiner

What do you see when you hold your book in your hands (or visualize that scenario)? If all you see is a book, then you’re missing the big picture. A multitude of income-producing opportunities lie beyond the book in the form of classes, workshops, retreats, coaching, speaking, products and much more.

Join us when VIP Authors interviews Stacey Joiner, author of You Deserve the Royal Treatment. Stacey will reveal how the essence of her yoga and massage therapy business became her business name and book title and set the stage for classes, retreats, products and much more.

During this class, you will learn how:

• Your book can become a very large business card
• Your book can elevate your status and increase your business (and fees!)
• Your book can lead to speaking, workshops and events
• Your book becomes your brand
• Your book can launch a product line

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“What to Know About a Ghost(writer) Before You Hire One” with Kim Pearson

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“How to Promote Yourself with Tips Booklets & Other Info-Products” with Paulette Ensign

Do you believe that marketing has to be difficult, time-consuming, expensive, and anything but fun? Many authors and other small business owners cringe at the idea of marketing their business. You may be one of those people, no matter how long you’ve been in business.

Find out how to turn that all around when VIP Author Talks interviews Paulette Ensign. Known as the “Booklet Queen,” Paulette will take you step-by-step through easily marketing yourself with tips booklets and other related information products, some of which will cost you literally nothing to produce.

During this class you will learn how to:

• Get paid for your business card
• Leverage your content into at least 7 products, with minimal costs, if any
• Identify new and larger bulk sales clients
• Create licensing rights deals for any product, online or offline
• Increase profits whether you like selling or not

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“Publishing 2010: You’ve Got Options!”  with Jerry Simmons

Now is the best time in history to be a writer! Why? Because writers today have more opportunities to publish their work than ever before.

Of course, more choice makes the publishing process more confusing than ever before, too! If you’re trying to figure out your next steps on the path to publishing success, join us when VIP Author Talks with Jerry Simmons, publishing consultant and author of What Writers Need to Know About Publishing.

On this call, you will learn:

• How the changes in publishing affect getting a book deal
• What it means to “self-publish”
• How to publish your work as an ebook
• Which comes first: the ebook or the pbook?
• Should you do it yourself or get help?
• Plus, much more

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“Writing About Yourself & Your Book” with Beverly Bergman

Is writing promotional copy about yourself and your book more intimidating than the entire process of writing the book in the first place? It is for many authors. But it doesn’t have to be!However, before you hit the bestseller’s list, you must be prepared to respond to the question: “What is your book about?” in a compelling and engaging way.

Join us for VIP Author Talks with Beverly Bergman, “The Queen of Copywriting,” as she shares expert secrets and tips about how to write marketing copy and press materials that make you visible, relevant and engaging.

During this class you’ll discover:

• How to answer the question, “What is your book about?” in a compelling way.
• How to craft copywriting messages about you that will attract your perfect audience/readers.
• How and where to use the messages you develop in your marketing materials to engage more editors and agents and increase book sales!
• How to create compelling, cohesive, branded language to use in headlines, blog posts, emails, website home pages, social media profiles, query letters, press releases, book covers, bios and more.

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VIP Author Talks with Marty Dickinson, “WordPress Blog as Your Marketing Hub”

Ten years ago, an author with a website on the Internet was a big deal. Today, having a website is like having a cellphone…everyone has one. And just like smartphones are to cell phones, WordPress blogs are to author websites. If you want to stand out in the crowd, a customized WordPress blog is your ticket.

Are interested in finding out how you can make your blog do some double-duty as a marketing hub, too? If so, don’t miss this special event when VIP Author Talks interviews Marty Dickinson for a special teleclass presentation, “WordPress Blogs as Your Marketing Hub.”

During this special teleclass, you will discover the answers to these questions:

• What is WordPress, and why is it so essential for the promotion of your book, speaking, and business?
• Should you use the WordPress free hosting option or not ? (And, how the wrong answer could paralyze your business.)
• How can you assure your WordPress installation is secure from hackers?
• How can you connect your website with Facebook, Twitter, and Linkedin? (Which will easily save you 10 hours a week.)
• What’s involved with converting a traditional (old) website into a WordPress machine? (Design limitations and how to get around them and still use WordPress.)
• How can you promote your main business online using multiple websites produced with WordPress? (And why you would want multiple websites in the first place.)
• How can having a WordPress website set the stage for dozens of higher-level, traffic-building techniques for your website?

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VIP Author Talks with Carolyn Howard-Johnson, “The ‘Frugalest’ of Book Promotion

Mark Coker, “Everything You Always Wanted to Know About Publishing Digital Books “

Ebooks are hot, hot, hot! It’s the biggest buzz in publishing today because digital books represent the fastest (and perhaps only) growing segment of the industry. Publishers and authors aren’t asking if they should publish an ebook anymore; they’re asking when they should publish the ebook–with the print editiion, before or after? Mark Coker, digital publisher and founder of Smashwords, gives detailed information about how to get on top of this burgeoning trend. He discusses:

• What an ebook is, what it’s not and why it’s hot
• If ebooks will lead to the death–or rebirth–of print books
• What DRM is and if it’s necessary
• What you need to know about formatting an ebook
• How to get your book on Kindle, iPhone and other ereaders
• How to price your ebook

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Marlene Chism, “Success Is a Given”

Having successfully transitioned from factory worker to speaker, coach and author. Marlene shared the insights, tips and resources she used to fashion her circumstances into a successful career, such as how to:

• Choose the topic and title for your book
• Organize your material
• Use your book as a tool to build and expand your business
• Use writing, speaking and coaching to build an audience

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Joyce Sweeney, “Is Your Manuscript Ready to Submit?”

Many writers make the mistake of sending out work before it’s ready. As the publishing market continues to tighten, it’s more important than ever to make sure  you have weeded out all the rookie mistakes that virtually guarantee a rejection.

Joyce Sweeney, author of 13 young adult novels, discusses mistakes made by beginners, intermediates and even advanced writers, who can’t get past that dreaded…”I love it but it’s not for me”…rejection.

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Pamela Bruner, “How to Overcome Your Blocks to Sales & Presentation: Crafting the Perfect Pitch”

Business Success Coach Pamela Bruner is an expert in helping people overcome blocks to presenting and sales. She discusses the keys to an effective presentation, and how to feel comfortable and authentic when promoting your book.

Most authors freeze and stumble through their reply to a frequently asked question: What’s your book about? Learn how to answer and get potential readers interested in your work.

During this class, Pamela reveals:
• A simple formula for creating your memorable self-introduction
• How to overcome your blocks to presentation and sales
• How to feel comfortable and authentic when promoting your book

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Laura Duksta, New York Times Bestselling Author, “5 Things You Might Not Know About Publishing & Why They Are Important to You”

Laura Duksta sold 180,000 copies of her self-published children’s book “I Love You More.” Picked up and re-relased by Sourcebooks, “I Love You More” reached the NYT Bestseller List only months after its release. Laura shares these tips and more from her incredible journey:

• What you need to be thinking about before you even start writing
• 3 key success tools
• How to identify your niche market
• How to price your book properly
• How to decide between traditional and self-publishing

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Roger C Parker, “10 Questions to Ask Yourself Before Committing to a Book Title”

What’s in a name? “A rose by any other name would smell as sweet,” wrote the bard William Shakespeare. However, when applied to the name of your book–your book title–suddenly a name becomes very important. Book Coach Roger C Parker is the “32 Million Dollar Author” whose 38 books have sold 1.6 million copies around the world.

Discussion topics include:

• Why titles are so important
•10 essentials of a successful title
• Tips for researching the competition online
• How to find help at the last minute
• How the title resonates through marketing and back-end products

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Warren Whitlock, “The Twitter Revolution: How Social Media is Changing How Authors Publish & Sell their Work”

There’s no doubt that social media is changing the way authors publish and sell their work. However, there is an art to social networking, and learning the strategies of leveraging these powerful tools can mean the difference between money in your bank account and wasting hours of time on useless online chatter. Author. speaker  and social media expert Warren Whitlock talks about:

• What is Twitter and what make it so powerful for your business?
• How to create and setup an effective Twitter profile
• Tips on how to build a following on Twitter
• The art of tweeting and starting a real conversation

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Joanna Penn, “How to use Web 2.0 to Write, Publish, Sell & Promote Your Book”

Web 2.0 has transformed the internet and there are so many tools and strategiesauthors can use now to turbo-charge their writing, online sales and build their author platform.

Joanna Penn launched the free Author 2.0 Blueprint as a no-cost resource to help authors understand how the Internet has changed publishing, and how authors must change too if they are to be successful. During this teleclass, Joanna reveals:

• How publishing is changing and why it is a great time to be an author
• What freemium is and how authors have the advantage over others on the Internet
• How the Author 2.0 model works to bring people to your site
• How to build your online platform
• How your online brand is important for creating raving fans for your work
• What specific tools and websites you can use right now so you can get started immediately

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C. Hope Clark, “Myths & Reality: Where’s the Money?”

Every writer wants to know how to get paid for his or her work. If anyone knows where writers can find markets (and money) for their writing, it’s C. Hope Clark, founder and editor of FundsForWriters.com.

During this class, Hope will reveal how you can earn income from these “funding streams”:

• Grants: Arts commissions, Foundations/Nonprofits, Conferences
  Retreats, Fellowships
• Contests: Scams, Entry fees, Boosts to publication
• Freelance Markets: Queries and pitches, finding paying markets, what to avoid
• Jobs: Freelance, Fulltime, government positions, be a reporter
• Plus, tips on being a writer: pride and promotion!

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Nancy Mills, “Building Community”

“Build your platform” was the advice most often given to writers by agents, editors and publishers in the past 10 years. The idea was to establish a waiting market for your work  by connecting to your audience via email, newsletters, speaking engagements, media appearances and so on.

Today the platform concept has been extended to incorporate a more personal connection between you and your audience, and the more appropriate description is to “build community.” The word community implies “interaction” and “communication” with others who have common interests or goals. Social media such as blogs, podcasts, videos and social networking sites can bring you in direct contact with your readers and enable two-way conversations.

Nancy Mills may have started the trend several years ago when she created The Spirited Woman, a woman’s empowerment community on the Internet, long before the term “build your community” was ever uttered. The Spirited Woman community that Nancy began with only a newsletter to a small list of women today includes a website, newsletter, blog, mastermind groups, events plus much more and serves thousands of women globally. During this teleclass, Nancy shares:

• The tools Nancy Mills used to build The Spirited Woman
• Why authors must build communities and lead their “tribes”
• The best resources authors can use to build their communities
• Whether to go it alone or use a team to build your community
• What else authors must do to effectively communicate with their audiences
• What strategies authors can employ to stand out in a crowded genre or marketplace

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