Do you believe that marketing has to be difficult, time-consuming, expensive, and anything but fun? Many authors and other small business owners cringe at the idea of marketing their business. You may be one of those people, no matter how long you’ve been in business.

Find out how to turn that all around when VIP Author Talks interviews Paulette Ensign. Known as the “Booklet Queen,” Paulette will take you step-by-step through easily marketing yourself with tips booklets and other related information products, some of which will cost you literally nothing to produce.

You will learn simple and easy ways to transform your knowledge into products to use for motivating and making money, while marketing your books and other products and services in the process. This entertaining and information-packed class will prompt a new way of thinking about opportunities, many of which are delivered right to you throughout your week.

Discover how to get a large return on your minimal investment of time and money. Get your juices flowing and your actions moving toward successfully developing and promoting yourself with tips booklets and other information products.

During this class you will learn how to:

• Get paid for your business card
• Leverage your content into at least 7 products, with minimal costs, if any
• Identify new and larger bulk sales clients
• Create licensing rights deals for any product, online or offline
• Increase profits whether you like selling or not

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How to Promote Yourself with Tips Booklets & Other Info-Products

When: Wednesday, June 30, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Tuition for non-members: $14.95 (includes mp3 recording download).

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

What do you see when you hold your book in your hands (or visualize that scenario)? If all you see is a book, then you’re missing the big picture. A multitude of income-producing opportunities lie beyond the book in the form of classes, workshops, retreats, coaching, speaking, products and much more.

Join us when VIP Authors interviews Stacey Joiner, author of You Deserve the Royal Treatment. Stacey will reveal how the essence of her yoga and massage therapy business became her business name and book title and set the stage for classes, retreats, products and much more.

During this class, you will learn how:

• Your book can become a very large business card
• Your book can elevate your status and increase your business (and fees!)
• Your book can lead to speaking, workshops and events
• Your book becomes your brand
• Your book can launch a product line

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: Creating Multiple Streams of Income with Your Book

When: Wednesday, April 28, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio

Stacey Joiner is a New York and Florida State Licensed Massage Therapist and a Certified Integral Yoga Instructor. Stacey combines her knowledge of Yoga, Massage Therapy and the human body to give her clients a safe and relaxing experience.

She recently launched her book, You Deserve The Royal Treatment – A Woman’s Guide to Living Royally and her own personal care product line.

VIP Author Talks with Shelley Lieber

Your mother may have told that “You can’t judge a book by its cover,” but people do it all the time. And, you don’t have to be an publishing industry expert to spot a poorly done, unprofessional cover that screams “self-published.” Most people can tell immediately if the book looks like it is worth picking up in a bookstore, or clicking the “Buy” button on a web page.

Join Shelley Lieber as she shares the experts’ secrets and tips about how to:

• Get endorsements for your front and back cover
• Write copy that will invite interest and sell the book
• Decide whether to use a graphic, illustration or photo on your front cover
• Hire the professionals you need to get the job done right
• Combine all the elements (design, copy, graphics) for a winning look

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How Many Experts Does It Take to Create a Winning Book Cover?

When: Wednesday, February 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

A Message from Shelley Lieber, VIP Authors CEO & Founder

Happy Thanksgiving! I hope I’m among the first to wish you a happy, healthy holiday filled with joy.

Our family’s Thanksgiving tradition is to go around the table and let each person express gratitude. We started years ago when my
children were young. Thanksgiving came on the heels of my son’s and my niece’s birthdays, with Chanukah sometimes only a week or two
away. Because they were so young, the children started to associate the holidays with gift getting, culminating with my daughter blowing out the Chanukah candles, thinking it was a birthday party (she was only three).

So, we began our gratitude-giving tradition to help them understand that holidays are as much about giving as receiving. We continue it to this day, whether we are together or celebrating at tables spread across the country. We make sure we call each family member who is away so we can still connect and give thanks together.

A Special Thanksgiving Offer

I’d like to include you this year in my gratitude giving. I thank you for being a VIP Author Inner Circle member or taking a class or consulting with me this year. You are source of inspiration for me and I appreciate your participation in our work together.

And so, in gratitude, I’m making this special Thanksgiving offer. You can join VIP Authors or renew your membership at the special low rate of only $97, a savings of $30. If you are renewing, the additional year will be added at the end of your current membership, so every member can take advantage of this offer.

Please take a moment to review the VIP Author Inner Circle member
benefits and take advantage of this special Thanksgiving offer>>

August is VIP Author Membership Month! To celebrate, we’re offering you these three (3)  great reasons to join or renew:

1. The VIP Author Talks teleseries with industry experts and monthly Coaching Call recordings for the months of January  through July 2009 are available for immediate download on the Members-only page. These mp3 files will be removed on September 1.  Joining now gives you access to 7 months of Inncr Circle  exclusive educational material in addition to the 12 months of benefits you will receive as part of your membership for a total of 19 Months of Benefits. Review all the Author Talks teleclass programs here.
2. Beginning September 1, 2009, live VIP Author Talks sessions and audio recordings will be free for members only. Non-members will pay a fee to listen or participate in the calls or to access the recordings. Review all the benefits of membership here>>
3. VIP Authors Inner Circle will be upgrading to association status Fall 2009, with increased benefits and increased membership fee. Current members will be grandfathered in at the lower rate for the duration of their memberships. So, by joining or renewing right now, members will enjoy the increased benefits for the lower price. Check out all the membership benefits here>>

The sooner you join, the sooner you can start enjoying the benefits. And, this opportunity is good only during August. September brings the Fall and with it, higher prices. Plus, all the retro benefits and opportunity to join or renew now at the lower price will disappear. Don’t delay! Join now or review the membership benefits here>>

Amid the (seemingly) endless talk of declining book sales, book store closings and industry layoffs lies a glimmer of good news. The digital segment of the industry is experiencing growth–the fastest growth (percentage-wise) within the industry.

So what is a digital book? How do you create one? Can you take your print book and turn it into an ebook? Do you need a specially prepared file? Where do you sell ebooks? How can you get your book on Kindle, iPhone and Sony eReader?

If you’re thinking about turning your manuscript or book into digital form (and you should be), don’t miss the next VIP Author Talks with guest Mark Coker, founder of Smashwords.com, a site for creating and selling digital books.

Topic: How to Publish Digital Books

Date: Wednesday, June 24

Time: 8pm - 9pm Eastern ( 7pm Central, 6pm Mountain, 5pm Pacific)

During this tele-class you will learn:

• What an ebook is and what it is not
• Why ebooks are cool
• How ebooks “fit” into the publishing landscape
• Why you should care
• Why multi-formats are best for ebook delivery
• And much more

Have a question on a topic not listed here? There will be an open Q&A at the end of the call. You really don’t want to miss this event, so register right now, because “seating” is limited to 99 for this class.

*The presentation will last one hour and is free to attend, but long distance charges may apply. Please note that anyone may call in and listen, but the audio recording will only be available to VIP Author Inner Circle members. If you are not yet a member and would like a recording of this call, find out more about all the benefits of VIP Author Inner Circle membership here>>>

What’s in a name? “A rose by any other name would smell as sweet,” wrote the bard William Shakespeare. However, when applied to the name of your book–your book title–suddenly a name becomes very important. The title you select for your book, website and blog, back-end materials such as seminars, workshops, and headlines for press releases and other marketing material can be a make-or-break success factor

No matter what stage of the writing process you are in, you don’t want to miss the next VIP Author Talks when guest Roger C. Parker presents, “Choosing the Right Title: 10 Questions to Ask Yourself Before Committing to a Book Title.”

Roger is the “32 Million Dollar Author” whose 38 books have sold 1.6 million copies around the world. His books include the original “Microsoft Office for Window for Dummies” and “Looking Good in Print: A Guide to Basic Design for Desktop Publishing,” praised by the New York Times as, “The one book to buy when you’re buying only one.”

In this presentation, you will learn:

• Why titles are so important
• 10 essentials of a successful title
• Why titles alone are not enough to ensure success
• Tips for researching the competition online
• 10 questions to ask yourself when reviewing your final title choices
• How to find help at the last minute
• How to adapt your title into a winning URL if your first choice is taken
• How the title resonates through marketing and back-end products

PLUS: Roger will also share:

• How he got his first book contract
• What he learned from his first big success
• What’s changed and what hasn’t

This is a don’t-miss event for anyone writing anything! Mark your calendar now for this free event*. Here’s how to get on the call:

What: VIP Author Talks with Guest Roger C Parker

Topic: Choosing the Right Title: 10 Questions to Ask Yourself Before Committing to a Book Title

When: Wednesday, May 27, 2009, 8:00pm to 9:00pm Eastern (7:00pm Central, 6:00pm Mountain, 5:00pm Pacific)

Call-In Details: To get on the call, please dial 1 (218) 339-4600, and enter Access Code 992777# when prompted.

*The presentation will last one hour and is free to attend, but long distance charges may apply. Please note that anyone may call in and listen, but the audio recording will only be available to VIP Author Inner Circle members. If you are not yet a member and would like a recording of this call, find out more about all the benefits of VIP Author Inner Circle membership here>>>