VIP Author Talks with Beverly Bergman, The Queen of Copywriting

Is writing promotional copy about yourself and your book more intimidating than the entire process of writing the book in the first place? It is for many authors. But it doesn’t have to be! However, before you hit the bestseller’s list, you must be prepared to respond to the question: “What is your book about?” in a compelling and engaging way.

Join us for VIP Author Talks with Beverly Bergman, “The Queen of Copywriting,” as she shares expert secrets and tips about how to write marketing copy and press materials that make you visible, relevant and engaging.

During this class you’ll discover:

• How to answer the question, “What is your book about?” in a compelling way.
• How to craft copywriting messages about you that will attract your perfect audience/readers.
• How and where to use the messages you develop in your marketing materials to engage more editors and agents and increase book sales!
• How to create compelling, cohesive, branded language to use in headlines, blog posts, emails, website home pages, social media profiles, query letters, press releases, book covers, bios and more.

Have a question not listed above? Write it down now to ask during the live Q&A at the end of the teleclass.

Mark your calendar right now to join us for this informative teleclass!

Topic: Writing About Your Book & Yourself: How to Be Visible, Relevant & Engaging!

When: Wednesday, August 25, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download). Call-in details for the class will be sent after purchase is made. You will also receive the mp3 audio recording after the class, in case you miss the call or want to review the material again.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

Speaker Bio
Beverly Bergman, The Queen of Copywriting, is the owner of Copywriting For Coaches™ and Founder of the International Alliance of Female Copywriters. She is an award-winning copywriter with more than 20 years of copywriting experience. Beverly empowers coaches, authors and speakers by writing SEO marketing copy that converts prospective clients into enthusiastic buyers and turns your copy into gold.

Do you think the only way to become  a celebrity is to be a rock star, TV personality or have a Hollywood mega box-office hit? Think again!

Over the last decade, a new kind of celebrity has emerged—the expert celebrity. These are people who are absolutely at the top of their professions, and they find a way to use the media to offer their expertise to their audiences.

Join us when VIP Author Talks hosts guest Marsha Friedman, owner of EMSI, a public relations firm, and author of Celebritize Yourself. Marsha will reveal how authors can follow in the footsteps of celebrity experts such as Martha Stewart, Bob Vila, Suze Orman and Rachel Ray.

During this teleclass, you will learn:

• Why becoming an expert celebrity is an effective strategy for authors
• The qualifications or background necessary to become an expert celebrity
• The first step to gaining expert celebrity
• The 5 questions you must ask yourself before putting pen to paper

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: Celebritize Yourself!

When: Wednesday, March 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio:

Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her pay for performance public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of the 2009 recession. As a publicity expert, she recently debuted her new book, Celebritize Yourself, and began a national media tour.

There’s no doubt that social media is changing the way authors publish and sell their work. Twitter, Facebook, LinkedIn, GoodReads, Red Room and many more are probably some of the Internet sites you’ve heard about or may even be using. However, there is an art to social networking, and learning the strategies of leveraging these powerful tools can mean the difference between money in your bank account and wasting hours of time on useless online chatter.

Whether you’re just a beginner or an avid user, you’ll want to listen in on the next VIP Author Talks with our guest, Warren Whitlock, co-author of “The Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online.”

Some of the topics we’ll cover on the call include:

• What is Twitter and what make it so powerful for your business?
• How to create and setup an effective Twitter profile
• Tips on how to build a following on Twitter
• The art of tweeting and starting a real conversation

Class*: How Social Media is Changing the Way Authors Publish & Sell their Work

Date: Wednesday, July 22, 2009

Time: 8:00pm to 9:00pm Eastern (7pm Central, 6pm, Mountain, 5pm Pacific)

Have a question on a topic not listed here? There will be an open Q&A at the end of the call. You really don’t want to miss this event, so register right now, because “seating” is limited to 99 for this class.

*The presentation will last one hour and is free to attend, but long distance charges may apply. Please note that anyone may call in and listen, but the audio recording will only be available to VIP Author Inner Circle members. If you are not yet a member and would like a recording of this call, find out more about all the benefits of VIP Author Inner Circle membership here>>>