What’s in a name? “A rose by any other name would smell as sweet,” wrote the bard William Shakespeare. However, when applied to the name of your book–your book title–suddenly a name becomes very important. The title you select for your book, website and blog, back-end materials such as seminars, workshops, and headlines for press releases and other marketing material can be a make-or-break success factor

No matter what stage of the writing process you are in, you don’t want to miss the next VIP Author Talks when guest Roger C. Parker presents, “Choosing the Right Title: 10 Questions to Ask Yourself Before Committing to a Book Title.”

Roger is the “32 Million Dollar Author” whose 38 books have sold 1.6 million copies around the world. His books include the original “Microsoft Office for Window for Dummies” and “Looking Good in Print: A Guide to Basic Design for Desktop Publishing,” praised by the New York Times as, “The one book to buy when you’re buying only one.”

In this presentation, you will learn:

• Why titles are so important
• 10 essentials of a successful title
• Why titles alone are not enough to ensure success
• Tips for researching the competition online
• 10 questions to ask yourself when reviewing your final title choices
• How to find help at the last minute
• How to adapt your title into a winning URL if your first choice is taken
• How the title resonates through marketing and back-end products

PLUS: Roger will also share:

• How he got his first book contract
• What he learned from his first big success
• What’s changed and what hasn’t

This is a don’t-miss event for anyone writing anything! Mark your calendar now for this free event*. Here’s how to get on the call:

What: VIP Author Talks with Guest Roger C Parker

Topic: Choosing the Right Title: 10 Questions to Ask Yourself Before Committing to a Book Title

When: Wednesday, May 27, 2009, 8:00pm to 9:00pm Eastern (7:00pm Central, 6:00pm Mountain, 5:00pm Pacific)

Call-In Details: To get on the call, please dial 1 (218) 339-4600, and enter Access Code 992777# when prompted.

*The presentation will last one hour and is free to attend, but long distance charges may apply. Please note that anyone may call in and listen, but the audio recording will only be available to VIP Author Inner Circle members. If you are not yet a member and would like a recording of this call, find out more about all the benefits of VIP Author Inner Circle membership here>>>