Do you think the only way to become  a celebrity is to be a rock star, TV personality or have a Hollywood mega box-office hit? Think again!

Over the last decade, a new kind of celebrity has emerged—the expert celebrity. These are people who are absolutely at the top of their professions, and they find a way to use the media to offer their expertise to their audiences.

Join us when VIP Author Talks hosts guest Marsha Friedman, owner of EMSI, a public relations firm, and author of Celebritize Yourself. Marsha will reveal how authors can follow in the footsteps of celebrity experts such as Martha Stewart, Bob Vila, Suze Orman and Rachel Ray.

During this teleclass, you will learn:

• Why becoming an expert celebrity is an effective strategy for authors
• The qualifications or background necessary to become an expert celebrity
• The first step to gaining expert celebrity
• The 5 questions you must ask yourself before putting pen to paper

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: Celebritize Yourself!

When: Wednesday, March 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio:

Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her pay for performance public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of the 2009 recession. As a publicity expert, she recently debuted her new book, Celebritize Yourself, and began a national media tour.

2009 IS “The Year of The Author.” Every day new opportunities are lighting up for authors.

What? You only see doom and gloom? If you’re interested in results, not excuses, plan to attend a free* tele-seminar that will explain what’s going on in publishing today. More importantly, you’ll learn 5 steps you can take right now to move ahead in this new environment! It doesn’t matter how you plan to publish, either. This seminar is for anyone who has a message to deliver to an audience. If you’re writing anything, or intend to, you need to be on this call

Free Call: Books are NOT Dead! 5 Steps You Can Take Right Now to Publish.

When: Wednesday, April 1, 2pm Eastern (1pm Central, 12pm Mountain, 11am Pacific)

Details: Call (641) 715-3300, Enter Access Code 171279#

*The tele-seminar is free to attend, but long distance charges may apply.

Wouldn’t it be great if life were less stressful, more productive and prosperous?

Life can be that way, according to author Pat Heydlauff, when you implement the principles of Feng Shui. Her new book, Feng Shui: So Easy a Child Can Do it, offers simple, easy-to-implement strategies for creating balance, increasing prosperity and instilling hope and joy.

According to Heydlauff, Feng Shui is the ancient Chinese practice of improving the energy in your personal environment so you can create a better life.

Feng Shui: So Easy a Child Can Do it, provides energy principles to be used daily. By providing step-by-step, actionable guidelines, readers can eliminate
stress, improve relationships and generate abundance.

Feng Shui: So Easy a Child Can Do it is available at the publisher’s website, TheLotusCircle.com. The book is also available at Amazon and will soon be in bookstores.

A  post I read today in Small Business Trends by guest blogger Yvonne DiVita gives the Top 10 Ways to Promote Your Business Book, but the advice can work for all genres. Many of the tips involve tapping into Internet resources such as Amazon, social networking, video trailers and virtual book tours.  But DiVita also includes valuable tips you may not have considered including creative ways to use sponsorships, press releases and just plain “being remarkable.” If you’re working on your book promotion or marketing plan for 2009 (and why aren’t you, if you’re not), this article may help spark some life into the old formula of book signings, reviews and broadcast interviews.

• Decide if you should traditional publish or self-publish
• Find legitimate agents and publishers and avoid scams
• Choose the right POD (print on demand) publisher
• Find markets for your work
• Build a waiting audience before your book comes out
• Use the Internet to market and sell your work
• Use social networking sites effectively (and not waste your time)
• Get free publicity