Archive for the ‘Author Talks’ Category

VIP Author Talks w/Teresa Morrow: Author Marketing, Blogging & Virtual Book Tours

Monday, December 6th, 2010

Many authors wait until their book is written or (worse) published to begin their marketing efforts–only to discover that the best time to begin is much earlier in the process. Please join us when VIP Authors Talks with Teresa Morrow about “Author Marketing, Blogging and Virtual Book Tours” on Wednesday, December 15 from 8:00pm to 9:00pm Eastern Time.

During this class you will learn:

  • The best time to begin marketing your book
  • Why you need a marketing plan
  • What authors should and should not have on their websites
  • The benefits of blogging and social media
  • How to get readers to your blog
  • Recommended social media tools
  • How to plan a virtual book tour
  • And, much more!
Have a question about a topic not listed above? Write it down now to ask during the live Q&A at the end of the teleclass. Mark your calendar right now to join us for this informative teleclass!

Topic: Author Marketing, Blogging and Virtual Book Tours

Date: Wednesday, December 15, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

Call Details: Available on Members Only Page or after registration.

How to Register:

Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download). Call-in details for the class will be sent after purchase is made. You will also receive the mp3 audio recording after the class, in case you miss the call or want to review the material again.

Registration for this class is now closed.

Speaker bio:

Teresa Morrow combines her three passions: writing, reading and networking in her business, Key Business Partners, LLC. She manages book promotion campaigns for authors, coaches, speakers and writers. She is on the Florida Board of Advisors with Women in eCommerce and an Editor at Large at WE Magazine for Women ™ (http://www.wemagazineforwomen). Teresa is passionate about helping people spread their message to others and she is available for 20 minute free consultation. She also contributes a weekly blog series called “Social Media Book List” at Successful-Blog.com and monthly post titled TGIF Book Marketing at Book Buzzr.com. You can contact Teresa via email at keybusinesspartners@gmail.com or visit her website at Key Business Partners.

VIP Author Talks w/Lee Salz: Audio Publishing, “How to Make Money with Webinars”

Thursday, November 11th, 2010

Lee Salz

My first webinar is about giving webinars! How’s that for synchronicity?

Join us when VIP Author Talks interviews Lee Salz, author of Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars. Lee will explain how you can get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!

According to Lee, the right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many authors seem to interpret “free speech” as a mandate to give away their specialized expertise for free, with exposure as their only compensation. But, exposure doesn’t pay the bills.

In this class, you will learn:

  • The fine line between free and for-fee webinars
  • The keys to selecting saleable content
  • The biggest disconnect between speakers and prospective attendees
  • How to select a title for your webinar
  • How to write a webinar description copy that sells
  • Who attends webinars and how to reach them
  • How to select a webinar technology company
Have a question about a topic not listed above? Write it down now to ask during the live Q&A at the end of the teleclass. Mark your calendar right now to join us for this informative teleclass!

Topic: Audio Publishing: Make Money with Webinars!

When: Wednesday, November 17, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

NEW! You can listen online via your computer or call in on your telephone. See Registration instructions below for event access details!

How to Register:

Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download). Call-in details for the class will be sent after purchase is made. You will also receive the mp3 audio recording after the class, in case you miss the call or want to review the material again.

Registration for this class is now closed.


Lee B. Salz is the recognized authority on attendee-funded webinars. He has helped hundreds of speakers, consultants and trainers stop giving their content away for free and make money delivering attendee-funded webinars. In addition to Stop Speaking for Free!, Lee is also the author of the award-winning book Soar Despite Your Dodo Sales Manager and a featured columnist with both Sales and Marketing Management and SalesforceXP magazines. He’s been quoted in the Wall Street Journal, New York Times, Dallas Morning News, MSNBC, Selling Power Magazine, Training Magazine, and many other leading media publications.

VIP Author Talks with Ellen Violette, The Ebook Coach

Tuesday, October 26th, 2010

Ellen VioletteDid you know that digital publishing offers many opportunities other than getting your book on Kindle, Nook and iPad?

Writing and publishing ebooks to distribute from your website or on the Internet has been a profitable venue for smart writers for years–long before ereaders were ever available.

But not everyone who has authored an ebook has made money. Like most business ventures, knowing what NOT to do and having a proven system are the keys to success.

Join me when VIP Author Talks interviews Ellen Violette, The eBook Coach. Ellen will identify the biggest mistakes people make when authoring an ebook and tell you how to avoid them. She will also share tips and strategies for ebook publishing success.

In this class you will learn:

  • Why eBooks are a MUST-HAVE for a successful Internet Business
  • How to eliminate writer’s block
  • How to take the guesswork out of the process so that you are guaranteed to actually write an ebook every time you want to!
  • How to avoid the twin dragons that stop so many people from becoming successful authors: perfectionism and procrastination
  • How to create the time you need to author your ebook
  • How to write ebooks with minimum effort for maximum profits
  • And much, much more!
Have a question about a topic not listed above? Write it down now to ask during the live Q&A at the end of the teleclass. Mark your calendar right now to join us for this informative teleclass!

Topic: The 7 Biggest Mistakes People Make Authoring An eBook and  How To Avoid Them

When: Wednesday, October 27, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download). Call-in details for the class will be sent after purchase is made. You will also receive the mp3 audio recording after the class, in case you miss the call or want to review the material again.

Registration for this class is now closed.

Speaker Bio
Ellen Violette, The eBook Coach, is the creator of many innovative and successful workshops, programs and information products designed to teach people how to write and market ebooks and information products to create a dream lifestyle and financial freedom for themselves and their families.

Ellen has studied and worked with many of the top Internet marketing and writing experts including Jim Edwards, Alex Mandossian, Rich Schefren, Stompernet, Perry Marshall, Armand Morin, Paul Colligan, Joe Vitale, Jay Abraham, Marc Goldman, Matt Bacak, Craig Perrine, Russell Brunson, Mike Filsaime and many others. She has incorporated this wealth of information with her own experience and observations to come up with many ground-breaking programs.

VIP Author Talks w/Carolyn Howard-Johnson: “The ‘Frugalest’ Book Promotion”

Friday, September 17th, 2010
Carolyn Howard-JohnsonDo you want to save time and money? Ha, rhetorical question.
Carolyn Howard-Johnson is the “queen of  frugal” and the author of the “How to Do It Frugally” Series for Writers. And she’s our special guest on VIP Author Talks. You don’t want to miss this interview if you’re interested in learning how to increase your time and money efficiency!
In this class you will learn how to integrate your online promotion campaign to exponentially increase its power and how to do it frugally–and in less time!

We’ll discuss:
  • Using a Google calendar for easy integration of your event or speaking schedule
  • How cut your workload by recycling articles and blog posts
  • Feeding your online presence from one online entity to another
  • How to work your newsletter into this campaign
  • How to make blogging made fun, easy and fast
Have a question about a topic not listed above? Write it down now to ask during the live Q&A at the end of the teleclass. Mark your calendar right now to join us for this informative teleclass!

Topic: The “Frugalest” of Book Promotion: How to Integrate Efforts to Save Time and Give Your Marketing Campaign More Power

When: Wednesday, September 22, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download). Call-in details for the class will be sent after purchase is made. You will also receive the mp3 audio recording after the class, in case you miss the call or want to review the material again.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

Speaker Bio
Carolyn Howard-Johnson has been a journalist, marketer, retailer, and author of the hardest-of-all kinds of books to promote–fiction and poetry. She puts this nitty-gritty practical experience to work for you in her HowToDoItFrugally series of books–one for authors, the other for retailers. Learn more at www.howtodoitfrugally.com.

Win a F.ree Homepage Makeover on VIP Author Talks Tonight

Wednesday, August 25th, 2010
Tonight is VIP Author Talks with Beverly Bergman!

Here’s the scoop on the class tonight:

Topic: “Writing About Your Book: How to Be Visible, Relevant & Engaging”

Guest: Beverly Bergman, The Copywriting Queen
Date: Wednesday, August 25, 2010
Time: 8:00 to 9:00pm Eastern (7:00pm Central, 6:00pm Mountain, 5:00pm Pacific)

Live Q&A at end of call!

Don’t miss this golden opportunity to get the inside information on how
to create compelling copy to answer the question “What’s your book
about?” and use in all your marketing materials!
Plus…A Special Offer!

One lucky writer from the live call only will be chosen to receive
a free home page marketing copy makeover phone consultation
with
complimentary recorded mp3 recording of the call (does not include
any copywriting). You must be present on the call to be eligible
for this valuable prize.

Beverly will also be offering a F.REE copy of her press release
template to anyone who subscribes to her mailing list. You do not
need to be present on the call to receive the template or the free
reports and tips on her site.

If you cannot attend, email your question to me at
info@vipauthors.com and I will ask for you. The audio will be
emailed to you within 24 hours after the call.

How to Register for the Class:

VIP Authors Inner Circle Members: You are already registered. Log
on to the Members-Only page for call-in details. The audio
recording of the class will be posted to the members page within 24
hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay
for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download).
Call-in details for the class will be sent after purchase is made.
You will also receive the mp3 audio recording after the class, in
case you miss the call or want to review the material again.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

Writing About Your Book and Yourself: How to Be Visible, Relevant and Engaging!

Wednesday, August 4th, 2010

VIP Author Talks with Beverly Bergman, The Queen of Copywriting

bev_close-up_webIs writing promotional copy about yourself and your book more intimidating than the entire process of writing the book in the first place? It is for many authors. But it doesn’t have to be! However, before you hit the bestseller’s list, you must be prepared to respond to the question: “What is your book about?” in a compelling and engaging way.

Join us for VIP Author Talks with Beverly Bergman, “The Queen of Copywriting,” as she shares expert secrets and tips about how to write marketing copy and press materials that make you visible, relevant and engaging.

During this class you’ll discover:

  • How to answer the question, “What is your book about?” in a compelling way.
  • How to craft copywriting messages about you that will attract your perfect audience/readers.
  • How and where to use the messages you develop in your marketing materials to engage more editors and agents and increase book sales!
  • How to create compelling, cohesive, branded language to use in headlines, blog posts, emails, website home pages, social media profiles, query letters, press releases, book covers, bios and more.

Have a question not listed above? Write it down now to ask during the live Q&A at the end of the teleclass.

Mark your calendar right now to join us for this informative teleclass!

Topic: Writing About Your Book & Yourself: How to Be Visible, Relevant & Engaging!

When: Wednesday, August 25, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member, but want to hear the class? You can pay for the class only.

Tuition for non-members: $14.95 (includes mp3 recording download). Call-in details for the class will be sent after purchase is made. You will also receive the mp3 audio recording after the class, in case you miss the call or want to review the material again.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

Speaker Bio
Beverly Bergman, The Queen of Copywriting, is the owner of Copywriting For Coaches™ and Founder of the International Alliance of Female Copywriters. She is an award-winning copywriter with more than 20 years of copywriting experience. Beverly empowers coaches, authors and speakers by writing SEO marketing copy that converts prospective clients into enthusiastic buyers and turns your copy into gold.

Publishing 2010: You’ve Got Options!

Wednesday, July 21st, 2010

VIP Author Talks with Jerry Simmons

jerrysimmons2Now is the best time in history to be a writer! Why? Because writers today have more opportunities to publish their work than ever before.

Of course, more choice makes the publishing process more confusing than ever before, too! If you’re trying to figure out your next steps on the path to publishing success, join us when VIP Author Talks with Jerry Simmons, publishing consultant and author of What Writers Need to Know About Publishing.

On this call, you will learn:

  • How the changes in publishing affect getting a book deal
  • What it means to “self-publish”
  • How to publish your work as an ebook
  • Which comes first: the ebook or the pbook?
  • Should you do it yourself or get help?
  • Plus, much more

Have a question not listed above? Write it down now to ask during the live Q&A at the end of the teleclass.

Mark your calendar right now to join us for this informative teleclass!

Topic: Publishing 2010: You’ve Got Options!

When: Wednesday, July 28, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

Speaker Bio

Jerry Simmons is a 32-year veteran of publishing, 25 in New York with Random House and the former Time Warner Book Group as Vice President, Director Field Sales. His sales division generated hundreds of millions of dollars in book sales across the United States and Canada.

Jerry speaks around the country and his articles have appeared in Writers Digest and across the Internet. He spends his time writing, teaching, and speaking with writers about the importance of understanding the marketplace and educating them about the business of publishing while sharing the secrets of the largest booksellers and publishers in the world.

VIP Author Talks w/Paulette Ensign: “How to Promote Yourself with Tips Booklets & Other Info Products”

Thursday, May 13th, 2010

pauletteensignDo you believe that marketing has to be difficult, time-consuming, expensive, and anything but fun? Many authors and other small business owners cringe at the idea of marketing their business. You may be one of those people, no matter how long you’ve been in business.

Find out how to turn that all around when VIP Author Talks interviews Paulette Ensign. Known as the “Booklet Queen,” Paulette will take you step-by-step through easily marketing yourself with tips booklets and other related information products, some of which will cost you literally nothing to produce.

You will learn simple and easy ways to transform your knowledge into products to use for motivating and making money, while marketing your books and other products and services in the process. This entertaining and information-packed class will prompt a new way of thinking about opportunities, many of which are delivered right to you throughout your week.

Discover how to get a large return on your minimal investment of time and money. Get your juices flowing and your actions moving toward successfully developing and promoting yourself with tips booklets and other information products.

During this class you will learn how to:

  • Get paid for your business card
  • Leverage your content into at least 7 products, with minimal costs, if any
  • Identify new and larger bulk sales clients
  • Create licensing rights deals for any product, online or offline
  • Increase profits whether you like selling or not

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How to Promote Yourself with Tips Booklets & Other Info-Products

When: Wednesday, June 30, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Tuition for non-members: $14.95 (includes mp3 recording download).

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. Review this and all VIP Author Talks programs here>>

SPEAKER BIO

Paulette Ensign is the founder, Chief Visionary, and Booklet Queen at San Diego-based Tips Products International. Paulette’s sense of humor and can-do attitude are the backdrop for teaching you to transform your knowledge into tips booklets and other information products for marketing, motivating, and making money. Paulette has personally sold well over a million copies (so far!) of her one tips booklet, “110 Ideas for Organizing Your Business Life,” in four languages and various formats without ever spending a penny on advertising. She’s made a handsome living on recycling the same 3500 words and you can, too. Her worldwide clients have matched and surpassed Paulette’s results. You will leave this session with  ideas to breathe new life into your business, just one of which could significantly increase your bottom line.

VIP Author Talks with Kim Pearson: “What to Know About a Ghost(Writer) Before You Hire One

Wednesday, April 14th, 2010

Kim PearsonAuthoring a book instantly makes you an authority. A book is a great way to promote your ideas, causes, business or services, and can be one of the most effective marketing tools you will ever create.

But maybe you don’t have time to write a book. Maybe you don’t know how. Or maybe you just like to collaborate.

What can you do?

Find out when VIP Author Talks interviews Kim Pearson, a real, live ghost with six published books of her own and more than 30 ghostwritten titles to her credit.

In this one-hour teleclass, you will learn:

  • Why ghosts are good for you – reasons to hire a ghostwriter
  • Why it’s not cheating to hire a ghost
  • What ghosts do and what they don’t do – and what is needed from you
  • What ghosts might cost, and how long it takes them to do what they do
  • Places to find ghosts, other than haunted houses

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: What to Know About a Ghost(Writer) Before You Hire One

When: Wednesday, May 12, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio
Kim Pearson is an author, ghostwriter, and owner of Primary Sources, a writing service that helps others become authors of professional and compelling books and articles. She has authored 6 books of her own, and ghostwritten more than 30 non-fiction books and memoirs. To learn more about her books or services, visit her website>>

VIP Author Talks with Stacey Joiner: “Creating Multiple Streams of Income with Your Book”

Saturday, April 10th, 2010

Stacey Joiner-300What do you see when you hold your book in your hands (or visualize that scenario)? If all you see is a book, then you’re missing the big picture. A multitude of income-producing opportunities lie beyond the book in the form of classes, workshops, retreats, coaching, speaking, products and much more.

Join us when VIP Authors interviews Stacey Joiner, author of You Deserve the Royal Treatment. Stacey will reveal how the essence of her yoga and massage therapy business became her business name and book title and set the stage for classes, retreats, products and much more.

During this class, you will learn how:

  • Your book can become a very large business card
  • Your book can elevate your status and increase your business (and fees!)
  • Your book can lead to speaking, workshops and events
  • Your book becomes your brand
  • Your book can launch a product line

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: Creating Multiple Streams of Income with Your Book

When: Wednesday, April 28, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio

Stacey Joiner is a New York and Florida State Licensed Massage Therapist and a Certified Integral Yoga Instructor. Stacey combines her knowledge of Yoga, Massage Therapy and the human body to give her clients a safe and relaxing experience.

She recently launched her book, You Deserve The Royal Treatment – A Woman’s Guide to Living Royally and her own personal care product line.